69 Flemington Rd, North Melbourne

The Principal is located in the Academic Heartland of Melbourne – Australia’s most elegant city. Where Flemington Road, one of the city’s grandest boulevards, makes its final approach to the CBD.

This dramatic landmark building comprises 147 one, two and three bedroom apartments over 12 levels, making its definitive statement in urban luxury, offering stunning interiors and tailored living.

The Principal

Melbourne’s grand
tree-lined boulevard
of the north

This impressive and expansive thoroughfare
connects The Principal with Melbourne and beyond.

Lifestyle Manager


Our most precious possession is time. At The Principal, a blend of concierge and lifestyle services allows you to outsource dailychores with confidence.


Pursue an active and busy lifestyle, secure in the knowledge that day-to-day errands are being handled on your behalf. Our Lifestyle Manager is simply a phone call or keystroke away.


Streamline your weekdays by delegating activities such as parcel and grocery deliveries, dry-cleaning, providing access to tradespeople and other service providers.


Expert, discreet and personalised service from your professional Lifestyle Manager at The Principal.


We advise potential purchasers to do their own research and obtain independent financial, professional advice before making any investment decisions.

Whilst Oliver Hume uses some historical data we make no guarantees to the future performance of any properties or markets discussed.

Information contained within this website is that of opinion only and should not be deemed as direct advice or financial planning.

Site plans, photos and renderings may be conceptual and may be subject to change, at times the product shown may be waiting on final planning approval.

To the extent permitted by law, Oliver Hume Real Estate Group its vendors and developers represented will give no warranty and make no representation as to the accuracy of any description, photograph or statement relating to the product or expected returns of the product, and accept no liability for any loss which may be suffered by any person who relies either wholly or in part upon the information presented.

Prospective purchasers must rely upon the contents of any contract of sale, formal disclosure statements and their own research and enquiries in relation to any property to be acquired.

Any prices quoted are subject to availability.

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